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Discover PURA
Pura, our manifesto to celebrate water in all its forms.
WORKING TOGETHER FOR A BETTER TOMORROW.
Have you ever thought you could drink filtered water directly from your kitchen tap?
Guglielmi introduces the PURA collection, the latest generation kitchen mixer that contains up to 5 different functions in one single model: the supply of microfiltered water that is still, chilled, sparkling, 100° hot and domestic water. PURA is synonymous with sustainability and environmental respect because it completely sets to zero the waste deriving from plastic bottled water purchase. The PURA system guarantees noticeable savings in terms of effort, time, money and encumbrance. Plastic bottles are highly polluting and only a very small part of them is recycled. It will be no more necessary to buy bottled water with a significant reduction in CO2 releases, because with PURA it is enough to simply rotate the left handle to get still microfiltered water at room temperature and chilled, but also sparkling, slightly sparkling, hot.
Water supplied by the mains water is usually of good quality but the contamination risk by lead, zinc and copper is not completely excluded. On the other hand, chlorine can compromise both water taste and smell. Even the water stored in plastic bottles can deteriorate due to the storage period, got worse by external causes, such as the heat action.
It is very important to provide our body with the best drinking water only. Water supplied by the mains water is usually of good quality but the contamination risk by lead, zinc and copper is not completely excluded. On the other hand, chlorine can compromise both water taste and smell. With PURA you can drink quality water, improve the taste of your drinks and favorite recipes. The microfiltration certified for domestic use is conceived to always grant a pure water. The filter removes limescale, chlorine and the harmful substances provoking bad smells. For further details on filtration click here.
No need to buy bottled water and no need to bring it home. PURA saves you effort, time and money, improving the quality of your life. The bottled water is often transported over very long distances before reaching your home. The alternative exists: the microfiltered water from your own kitchen tap. No need to buy heavy and bulky bottled water nor to bring it home. The alternative exists: the microfiltered water fom your own kitchen tap. No need to buy heavy and bulky bottled water or to bring it home.
By filtering water directly from the tap, PURA reduces CO2 emissions and transport, safeguards the health of our planet, deleting the use, accumulation and disposal of single-use plastic bottles which, as plastic waste, provoke huge environmental damages to our planet and the oceans. A plastic bottle has a life cycle of at least 450 years before decomposing into microplastics. It is crucial as these elements enter the food chain.
A plastic bottle has a life cycle of at least 450 years before decomposing into microplastics. It is crucial as these elements enter the food chain.
A plastic bottle has a life cycle of at least 450 years before decomposing into microplastics. It is crucial as these elements enter the food chain.
By the PURA collection taps you can drink still, sparkling or hot microfiltered water, decide the chilling degree, adjust the CO2 quantity to get sparkling water compliant with your taste, prepare coffee in the coffeepot with microfiltered water, make pure ice cubes, prepare cocktails and cook. You may prepare hot drinks, defrost or blanch vegetables, sterilize cutlery and baby bottles, degrease pots and remove scales. Choose your water flow… SOUND OF PURA
PURA is very simple to use. You choose the favorite taste by rotating the handle forward and backward. On the contrary, on the touch versions, just a light touch is needed to activate the flow. Furthermore, thanks to the interception valve, both filter installation and replacement are quick and simple because it allows water to be straightly directed to the filter, without closing the hydraulic system.
The installation of the filtration system is very simple thanks to our tutorials. No need for a plumber.
Login here to get the tutorial.
The filtered water never gets in touch with standard domestic water thanks to the special aerator with independent flow channels. Our filters have an automatic locking system (in case of saturation) keeping the water organoleptic properties constant over time. They also are MOCA certified, that is, they meet the basic requirement of hygienic safety control for manufacturing processes of food contact technologies.
The PURA collection is entirely conceived, designed and manufactured in Italy, submitted to quality specific controls. (With your choice you will contribute to the development of an Italian Company that locally manufactures its products).
PURA requires one single hole in the kitchen top and its filter has minimum sizes. Furthermore, by eliminating the bulky and heavy water crates you will get more space in your kitchen and fridge.
The PURA collection displays a wide product range with numberless finishes and modern design to satisfy all demands.
Finishes such as Chrome, Brushed Chrome, Brushed Nickel, Rose Gold, Brushed Gold, Matt White or Matt Black and Anthracite Black are colors that make the tap stand out, highlighting its features. For further info on finishes
click here